Are you Looking for twin benefits, tax saving combined with potential returns ?

Dear INVESTOR, ICICI Prudential Tax Plan is an Open Ended Equity Linked Savings Scheme that aims to generate capital appreciation by investing in equity and equity related securities. Investment philosophy: ICICI Prudential Tax Plan is a mix of large and mid/small cap stock, seeking to provide steady returns. The 3-year lock-in period, allows fund managers freedom to select growth oriented stocks with a long-term perspective without day-to-day liquidity pressure. Key benefits: It offers investors Tax saving (Eligible for tax deduction u/s 80C of Income Tax Act, upto an amount of Rs. 1,00,000) coupled with benefits of long-term equity investments by bringing a unique ýGrowthý dimension to tax-savings. The dividend income is Tax free. The scheme offers significant advantages in terms ý  Potential for higher returns ý Shorter lock-in period of 3 years compared to traditional tax saving instruments$ Invest in this fund if you are: Looking for twin benefits, tax saving combined with potential returns from long-term equity investing Performance at a glance as on 30-October-2009 - Growth Option: *Tarakki does not mean guaranteed future returns. Tax deduction upto Rs.1 lakh is available on investments specified in section 80 C of Income Tax Act. Returns shown above are compounded annualised returns and are calculated considering NAV of growth option. #The returns of 1 year are higher compared to since inception largely due to market recovery. The performance shown above is not necessarily indicative of future returns and may not necessarily provide a basis for comparison with other investments. $ Traditional tax saving instruments may have implicit / explicit guarantee of Government of India or respective issuer for repayment of principal and interest. Partial or pre mature withdrawals are also allowed in some instruments. Investments in ELSS are subject to market risks and the NAV of units of ELSS may go up or down, depending on the factors and forces affecting the capital markets. Partial or pre mature withdrawals are not permitted in ELSS. Investors shall read and understand risk factors before making an investment decision. Statutory Details:ICICI Prudential Mutual Fund (the Fund) was set up as a Trust sponsored by Prudential plc (through its wholly owned subsidiary namely Prudential Corporation Holdings Ltd) and ICICI Bank Ltd. ICICI Prudential Trust Limited (the Trust Company), a company incorporated under the Companies Act, 1956, is the Trustee to the Fund. ICICI Prudential Asset Management Company Ltd (the AMC). a company incorporated under the Companies Act, 1956, is the Investment Manager to the Fund. ICICI Bank Ltd and Prudential Plc (acting through its wholly owned subsidiary namely Prudential Corporation Holdings Ltd) are the promoters of the AMC and the Trust Company. Risk Factors: Mutual Funds and securities investments are subject to market risks and there is no assurance or guarantee that the objectives of the Schemes will be achieved. As with any securities investment, the NAV of the Units issued under the Schemes can go up or down, depending on the factors and forces affecting the capital markets. Past performance of the Sponsors, AMC/Fund does not indicate the future performance of the Schemes of the Fund. The Sponsors are not responsible or liable for any loss resulting from the operation of the Schemes beyond the contribution of an amount of Rs.22.2 lacs, collectively made by them towards setting up the Fund and such other accretions and additions to the corpus set up by the Sponsors. ICICI Prudential Tax Plan (An open-ended Equity Linked Saving Scheme. Objective is to generate capital appreciation by actively investing in equity andICICI Prudential Tax Plan equity related securities and for defensive consideration in debt / money market instruments.), Entry Load: Nil. Exit Load: Nil. Investments in the scheme may be affected by trading volumes, settlement periods, volatility, price fluctuations, liquidity risks, market risk, currency risk for investments in foreign securities, lending & borrowing risks, Risks associated with Investing in Securitised Debt, credit & interest rate risks relating to debt investment. ICICI Prudential Tax Plan is only the name of the scheme and does not in any manner indicate either the quality of the Scheme or its future prospects and returns.Past performance is no guarantee of future results. Mutual Fund investments are subject to market risks. Please read the Scheme Information Document, Statement of Additional Information and Addendum(s) of the Scheme carefully before investing. The recipient alone shall be fully responsible/are liable for any decision taken on the basis of this material. Disclaimer: The information contained herein is provided by ICICI Prudential Assets Management Company. ICICI Bank is merely acting in the capacity of a distributor and there is no direct or indirect linkage between the provision of the banking services offered by ICICI Bank to its customers and their usage of the product or participation in the scheme of ICICI Prudential Assets Management Company. This document or the information contained herein is not an offer, invitation or solicitation of any kind to buy or sell any securities of ICICI Bank/its affiliates or third party and is not intended to create any rights or obligations. The contents of this document are solely meant to inform and is not a substitute for professional advice. Nothing in this document is intended to constitute legal, tax, securities or investment advice, or opinion regarding the appropriateness of any investment, or a solicitation for any product or service. The use of any information set out in this document is entirely at the recipient's own risk. Any investment in any fund/securities etc described in this document will be accepted solely on the basis of the fund's/ securitiesý Offering Memorandum and the relevant issuing entityýs constitutional documents. Accordingly, this document will not form the basis of, and should not be relied upon in connection with, any subsequent investment in the fund/ security. To the extent that any statements are made in this document in relation to the fund/ security, they are qualified in their entirety by the terms of the Offering Memorandum and other related constitutive documents pertaining to the fund/ security, which must be reviewed prior to making any decision to invest in the fund/ security. This document is given only by way of information and is subject to change without notice. No reliance may be placed for any purpose whatsoever on the information contained in this document or on its completeness. ICICI does not accept any responsibility for any errors whether caused by negligence or otherwise or for any loss or damage incurred by anyone in reliance on anything set out in this document. ICICI Bank disclaims all responsibility and accepts no liability for the consequences of any person acting, or refraining from acting, on such information. Any Disputes / claims/ losses, if any, pertaining to the services or the information communicated herein, may be referred to ICICI Prudential Assets Management Company directly, without any reference to ICICI Bank. The information set out herein may be subject to updating, completion, revision, verification and amendment and such information may change materially. Past performance cannot be a guide to future performance. This document is being communicated to you on a confidential basis and does not carry any right of publication or disclosure to any third party. The recipient undertakes not to reproduce or distribute this presentation in whole or in part, nor to disclose any of its contents without the prior written consent of ICICI Bank or the owner of the information, as the case may be. The recipient will keep permanently confidential any information contained herein and not already in the public domain. The information and/ or intellectual property contained herein is strictly confidential, meant solely for the selected recipient, and may not be altered in any way, nor transmitted copied or distributed in part or in whole to any other person or to the media, or reproduced in any form without prior written consent of ICICI Bank or the relevant owner of the intellectual property as the case may be. Any reference to service levels in this document are only indicative and should not be construed to refer to any commitment by ICICI Bank. This publication is meant for circulation within India only. The bank is not liable or responsible for any loss or shortfall resulting from the operations of the scheme.